Robert Gilby steps down as APAC CEO of Dentsu
Robert Gilby has officially stepped down from his role as APAC CEO at Dentsu, concluding a two-year tenure marked by ...
Tag: TikTok
Global advertising spend is set to grow by 10.5%, crossing $1 trillion for the first time this year
A new study from WARC has found that global advertising spend is on course to grow 10.5% this year to ...
Short-form video boosts brand recognition by 20%, impacting all buyer journey stages: Warc
Mumbai: Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. ...
With 250 mn users, 65 pc Tier-2+ user base, Indian short form video platforms are here to stay
Tiktok was banned in 2020, which left a significant content gap. That has now been filled by several Indian and ...
Irony Meter: The Great Indian Tamasha – What’s next for India’s Content?
The last decade has been monumental for the media industry. From a monolithic, ‘large players take all’ scenario, the content ...
The One Club and TikTok launch One Creator Lab
The One Club for Creativity, in partnership with TikTok, has launched ONE Creator Lab, a 20-week training program that combines ...
Can de-influencing help influencers build trust?
Buy, buy, buy. That’s what influencers have said all along. Some of them on TikTok in the UK are now ...
‘There has been a shift in the way people are discovering content and music post pandemic’
The live and experiential industry is recovering significantly post the pandemic, said Gaurav Mashruwala, Business Head, Viacom18 Live (Integrated Network ...
TikTok elevates Sameer Singh as Head of Global Business, North America
Sameer Singh has been elevated to the role of Head of Global Business (North America) at TikTok. Singh had joined ...
TikTok’s Sofia Hernandez, GUT’s Anselmo Ramos and Ogilvy’s Liz Taylor Join The One Club Board of Directors
The One Club for Creativity, the world’s foremost nonprofit organization supporting the global creative community, has added three top industry ...
