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BARC India, will transition from using the term ‘Impressions’ to ‘Average Minute Audience’, abbreviated as ‘AMA’, in cognizance with the Technical Committee.

Ad Volumes on television reaches historic high in week 43 of 2020

November 5, 2020

Mumbai: Television Advertisement Volumes has reached its peak during the week 43 of 2020. According to data released by BARC ...

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