How Independent Advertising Agencies are Thriving in an Industry Dominated by Big Advertising MNCs/Networked Agencies
Indian owned independent ad agencies are not a recent phenomenon. Since the early & mid part of the twentieth century, ...
Tag: Tapas Gupta
Playing Long Innings with Clients’ Brands: The Challenges
Long collaboration between an Advertising Agency and a client on its brands is the ultimate crowning glory for both ...
Inspiring Creativity in Advertising
Creativity is like a rotating wheel, never constant, never static. Trends change, ideas constantly evolve, and execution styles are often ...
Challenges of Diminishing Margins in the Advertising Business
There was a time in the golden era of advertising during the late last century (1975-1995) when high ranking management ...
Tapas Gupta conferred with “The Marketing & Advertising person of the year” Award
Tapas Gupta, CMD, BEI Confluence was conferred the prestigious "The Marketing & Advertising Person of the Year” Award at the ...
BEI Confluence appoints Shahid Hussain as National Creative Head
Leading independent agency BEI Confluence has announced a strategic addition to its leadership team with the appointment of Shahid Hussain ...
The Left Brain & the Right Brain – How they complement each other in marketing and communications
I have prided myself as a somewhat successful advertising professional to an advertising entrepreneur in my second innings having spent ...
To the next 25: Tapas Gupta
BEI Confluence has stepped into its Silver Jubilee year in 2023. And ‘25’ is just a number, a part of ...
BEI Confluence and UrsDigitally announce the formation of JV GroX
Marcom agency BEI Confluence has joined forces with UrsDigitally, a digital marketing organisation based out of Kolkata, to give birth ...
BEI Confluence elevates Abhishek Gupta as Dy. Managing Director
The BEI Confluence Board has elevated Abhishek Gupta to Dy. MD with effect from January 1, 2020. Abhishek has been ...
