TV audience measurement: Is TAM making a comeback?
According to recent media reports, TAM Media Research, a media research firm, has applied for a license as a ratings ...
Tag: TAM
Movie Channels ad volumes during H1 2023 soar by 4pc: TAM Report
According to TAM AdEx- Half Yearly Advertising Report on TV Movie Genre, Jan-Jun’23 witnessed 4pc rise in ad volumes compared to ...
GEC ad volumes soar by 5pc on TV during Jan-Jun’23: TAM Report
According to TAM AdEx-Advertising on GEC TV Channel, half yearly report, Jan-Jun’23 observed 9pc growth in ad volumes whereas Jan-Jun'22 saw ...
Radio advertising clocks 20pc growth in ad volumes during Jan-Mar’23 over Jan-Mar’21: TAM Report
According to TAM AdEx-Radio Advertising Quarterly Report for Jan-Mar’23, ad volumes/station increased by 20pc compared to Jan-Mar’21, but it was ...
JioCinema to grab two-thirds of total IPL AdEx this season
JioCinema, the official digital streaming partner of IPL 2023, is expected to dominate the advertising expenditure (AdEx) this season, accounting ...
Opinion: Three options to bring BARC back on track
Broadcast Audience Research Council (BARC), the joint industry body created for measurement of TV viewership in place of TAM with ...
IPL on TV: Number of advertisers soar by 11pc during matches 23 to 44 – TAM Report
According to TAM Sports Report on Commercial Advertising on Television for 44 matches of IPL 16 (31st Mar'23-2nd May'23), matches ...
Aamir Khan and Virat Kohli bag top spot in celebrity endorsements during first 29 matches of IPL 16: TAM Report
According to TAM Sports Celebrity Endorsement Report - IPL 16 for 29 matches, there was an increase of 36pc in ...
Advertisers fall from 60 to 35 on TV during first seven matches of IPL 16: TAM
Indian Premier League (IPL) on TV has witnessed a significant decline in brand presence during this season. According to TAM ...
MS Dhoni endorses maximum number of brands among celebrities in 2022: TAM Report
According to TAM AdEx- Rewinding Y 2022 report for Celebrity Endorsement, more than 25pc share of the ads telecast on ...
