Connected TV outperforms linear TV in IPL ad spots: TAM
Connected TV (CTV) advertising spots have been increasing every week during the ongoing season of the Indian Premier League, while ...
Tag: TAM Media
IPL on TV: No uptick in number of advertisers during matches 13 to 24 – TAM Report
According to TAM Sports Report on Commercial Advertising on Television for 25 matches of IPL 16 (31st Mar’23-18th Apr’23), number ...
Ad volumes of EV Two Wheelers surge by almost five times on TV during Jan-Mar’23: TAM report
TAM AdEx released the Cross Media Report on Advertising Trend for Electric Vehicle (EV) segment of Two Wheeler category for ...
IPL on TV: Matches 9 to 16 saw marginal increase in advertisers and categories – TAM report
According to TAM Sports Report on Commercial Advertising on Television for first 16 matches of IPL 16 (31st Mar'23-11th Apr'23), ...
MS Dhoni endorses maximum number of brands among celebrities in 2022: TAM Report
According to TAM AdEx- Rewinding Y 2022 report for Celebrity Endorsement, more than 25pc share of the ads telecast on ...
Ad insertions surge by 2.8 times for FMCG sector on Digital in 2022: TAM Report
TAM AdEx released the Cross Media Report for Rewinding year 2022 for Advertising in FMCG Sector on TV, Print, Radio ...
Ranveer Singh and Rohit Sharma bag top spot in Celebrity Endorsements for Asia Cup’22: TAM Report
According to TAM AdEx-Report for Celebrity Endorsements on Asia Cup (Y 2016–Y 2018–Y 2022), ad volumes grew by 3.8 times ...
Hindi News leads with more than 15 pc share of News genre’s Ad Volumes: TAM Report
According to TAM AdEx-Report for Advertising in News genre during Jan-Jun’22, ad volumes grew by 33 pc compared to Jan-Jun’20 ...
Ad space surges by 32 pc on Print advertising in H1 of 2022: TAM Report
According to TAM AdEx-Report on Print advertising for Jan-Jun’22, ad space increased by 32 pc over the corresponding period in ...
Radio advertising clocks 62 pc growth in ad volumes during Jan-Jun’22: TAM Report
According to TAM AdEx-Report on Radio advertising for Jan-Jun’22, ad volumes grew by 62 pc compared to same period of ...
