Ranveer Singh and Rohit Sharma bag top spot in Celebrity Endorsements for Asia Cup’22: TAM Report
According to TAM AdEx-Report for Celebrity Endorsements on Asia Cup (Y 2016–Y 2018–Y 2022), ad volumes grew by 3.8 times ...
Tag: TAM Media Research
Hindi GEC topped with more than 20 pc share of GEC genre’s Ad Volumes: TAM Report
According to TAM AdEx-Report on Advertising in GEC genre for Jan-Jun’22, 50 pc indexed growth observed compared to Jan-Jun’20 and ...
Ad space surges by 32 pc on Print advertising in H1 of 2022: TAM Report
According to TAM AdEx-Report on Print advertising for Jan-Jun’22, ad space increased by 32 pc over the corresponding period in ...
Ad volumes surge by 5.7 times on Radio in May’22: TAM Report
According to TAM AdEx-Report on Radio for May’22 compared to May’21-20, overall ad volumes increased seven times during May'22 compared ...
TAM Media Research and MediaNews4U launches 4th edition of ‘The South Side Story’
Ad Volumes on South TV channels grew by 27% and on South Radio Station it grew by 28% and in ...
Straight Talk 2021: Digital being fragmented across platforms, takes a longer time to reach a significant fraction of people compared to print and television: Udaykumar Pasupathi, OMD Chennai
Are ad dollars following audiences to digital screens commensurately? Can better measurement help linear TV retain dominant ad share?, the ...
Television ad volumes in the All India market grew by 28 percent in 2020: TAM- Medianews4u South Side Story Decoded Report
TAM Media Research and Medianews4u have launched South Story Decoded 2021-the handbook that exclusively slices and dices the advertising volumes ...
Digital spend has increased from 13% to 21% in the South Indian Market, LV Krishnan, CEO, TAM Media Research
The TAM Media Research and Medianews4u have partnered for the 3rd consecutive year to release the South Story Decoded report- ...
TAM Sports turns Pink to commemorate the Spirit of Cricket in World’s Largest Cricket Stadium
Mumbai: TAM Sports, the sports research division of TAM Media Research will turn pink starting Wednesday (24th Feb) afternoon, commemorating ...
TV Advertising Volumes grew 19% during Festive period
The twenty-first release in the series of TAM Television Reports talked about Television advertisements during festive season. The report highlighted ...
