Tag: TAM AdEx

Mumbai: Despite the growing dominance of digital platforms, print media has witnessed a 3% increase in ad space during January ...

MUMBAI: During FY 2024, the advertising volumes of Biscuit category increased by 7% on TV compared to FY 2023. The ...

Mumbai: India’s television advertising sector showcased resilience in the first three quarters of 2024, despite a 2% decline in ad volumes ...

MUMBAI: According to TAM AdEx’s Half-Yearly Celebrity Endorsement Report, the first half of 2024 saw a 10% growth in celebrity-endorsed ...

Mumbai: On Television Ad Volumes on TV for the Auto Sector witnessed de-growth of 14% during Jan-June 2024 over Jan-June ...

Mumbai: In Jan-June 2024, Ad Volumes of Consumer Durables/Home Appliances category on Television witnessed a massive growth of 2.9 Times ...

MUMBAI: BFSI sector's ad volumes on television increased by 19% in during Jan-June 2024 compared to Jan-June 2022. The rise ...

Mumbai: In Jan-June 2024, 32% of the ads’ telecast on TV were endorsed by celebrities. Film stars contributed more than ...

MUMBAI: The digital medium witnessed an increase in ad impressions by 8% in Jan-June 2024 compared to Jan-June 2022. Services ...

MUMBAI: Ad Space per print publication in H1 of 2024 grew by 5% compared to H1 of 2023. Education sector ...