The Game of Rates and Ratings!
A very unsettled thought running in the minds of media pundits, clients, and practitioners all over. It all started very ...
Tag: TAM
FMCG TV ad volumes fell by 6% in Jan-June 2024 versus 2023: Tam AdEx
Mumbai: In Jan-June 2024, the FMCG ad volumes on Television witnessed a degrowth of 6% over Jan-June 2023. May 2024 ...
Ad space per print publication in H1 of 2024 grew by 5% compared to H1 of 2023: Tam
MUMBAI: Ad Space per print publication in H1 of 2024 grew by 5% compared to H1 of 2023. Education sector ...
Radio ad volumes rose by 3% in Jan-June 2024 versus Jan-June 2023: TAM
Mumbai: Ad volumes in Jan-June 2024 on radio increased by 3% compared to Jan-June 2023. Services was the leading sector ...
Ad volumes in Jan-June 2024 on radio increased by 3% compared to Jan-June 2023: Tam
MUMBAI: Ad volumes in Jan-June 2024 on radio increased by 3% compared to Jan-June 2023. Services was the leading sector ...
News broadcasting was the most preferred channel genre by auto sector advertisers in 2023: TAM AdEx
Mumbai: News was the most preferred channel genre by auto sector advertisers with 58% share of ad volumes in 2023. ...
Television advertising for IPL 17 experienced a 6% increase in ad volumes per channel during the first 23 matches: TAM
Mumbai: Television advertising for IPL 17 experienced a 6% increase in ad volumes per channel compared to IPL 16 during ...
TV ad volumes witnessed growth of 36% for the FMCG sector in 2023 over 2019: TAM
Mumbai: TV ad volumes witnessed growth of 36% for the FMCG sector in 2023 over 2019. Compared to the first ...
IPL 2024 first 15 matches: count of categories and advertisers increased by 63% and 26% – TAM
The media research agency TAM has released IPL 17 Advertising Update report which is based on the first 15 matches ...
In 2022-23, Hindi News leads with over 15% of ad volumes in the news genre: TAM
Mumbai: Advertising in the News genre remains elevated, surpassing pre-pandemic levels with a 6% growth in 2023 over 2019. Tam ...
