JioCinema’s ad revenue to surpass Star India in IPL 2023, reveals MPA report
The total advertising revenue of IPL 2023 will be US$550 million, with digital grabbing a 60% share, according to the ...
Tag: SVOD
Transparent, unbiased measurement tool for OTT agreed by all welcome: Manish Kalra, ZEE5 India
The team at ZEE5 is riding high on the success of its Tamil original Ayali, and also the overall performance ...
India’s OTT market revenue expected to reach US$5.3 bn by 2027: report
India’s OTT market revenue is expected to reach almost US$5.3 bn by 2027 from about US$2.35 bn in 2022. According ...
‘We want to pivot our content strength to international markets’: Arghya Chakravarty, Shemaroo Entertainment
Shemaroo Entertainment, founded 1962 as a book library and ventures into video rentals in 1979, continues to aggregate and syndicate ...
AVOD to overtake SVOD platforms: dentsu report
“Ad-funded video platforms are set to overtake subscription channels with time, as major streaming platforms are adding ad-funded tiers,” states ...
Indian TV viewers are receptive to ads in return for free content: report
81 pc of Indian consumers are ready to watch ads on their TV screens in return for free content, according ...
Indian SVOD Market Share: Disney+ Hotstar gains significantly while Netflix nosedives
Disney+ Hotstar has gained significant market share in Indian SVOD space while the global streaming giant Netflix has lost significant ...
Why content creators need to embrace OTT platforms for better growth and impact
OTT (over-the-top) services have received a lot of attention in the last three years, completely transforming the way we consume ...
Sports content brings in audiences not necessarily on the platform otherwise: Ferzad Palia, Viacom18
This series is billed as the first attempt at a docudrama on a cricket match by an OTT platform. Who ...
Genres preferred by SVOD and AVOD audience are significantly different from each other, reveals Ormax report
Media consulting firm Ormax Media announced the release of its latest research report on the Indian streaming category, titled The ...
