India’s OTT market revenue expected to reach US$5.3 bn by 2027: report
India’s OTT market revenue is expected to reach almost US$5.3 bn by 2027 from about US$2.35 bn in 2022. According ...
Tag: SVOD
‘We want to pivot our content strength to international markets’: Arghya Chakravarty, Shemaroo Entertainment
Shemaroo Entertainment, founded 1962 as a book library and ventures into video rentals in 1979, continues to aggregate and syndicate ...
AVOD to overtake SVOD platforms: dentsu report
“Ad-funded video platforms are set to overtake subscription channels with time, as major streaming platforms are adding ad-funded tiers,” states ...
Indian TV viewers are receptive to ads in return for free content: report
81 pc of Indian consumers are ready to watch ads on their TV screens in return for free content, according ...
Indian SVOD Market Share: Disney+ Hotstar gains significantly while Netflix nosedives
Disney+ Hotstar has gained significant market share in Indian SVOD space while the global streaming giant Netflix has lost significant ...
Why content creators need to embrace OTT platforms for better growth and impact
OTT (over-the-top) services have received a lot of attention in the last three years, completely transforming the way we consume ...
Sports content brings in audiences not necessarily on the platform otherwise: Ferzad Palia, Viacom18
This series is billed as the first attempt at a docudrama on a cricket match by an OTT platform. Who ...
Genres preferred by SVOD and AVOD audience are significantly different from each other, reveals Ormax report
Media consulting firm Ormax Media announced the release of its latest research report on the Indian streaming category, titled The ...
Why are traditional SVOD platforms now going AVOD?
The OTT business in India is seeing a surge thanks to the pandemic and the WfH scenario, but platforms like ...
Global SVOD subscriptions to reach 1.69 billion by 2027: Digital TV Research
According to Digital TV Research, Global SVOD subscriptions will increase by 485 million between 2021 and 2027 to reach 1.69 ...
