Ad Impact Matters More Than Viewability Metrics: Arjun Kolady, Spotify India
Marketers optimizing for viewability and eyeballs often miss the essential point: these are just metrics. What truly matters is whether ...
Tag: Spotify India
Spotify India and Amplified Intelligence team up to measure ad attention
Mumbai: Spotify India and Amplified Intelligence shared research findings today on attention benchmarks across audio streaming and other platforms brands ...
Spotify’s focus on every aspect of localisation for growth
Mumbai: Spotify launched in the country in 2019. Over the years it has looked to build a model in a ...
Interactive Avenues wins IAMAI’s ‘Digital Agency of the Year’ for the 11th time
Mumbai: Interactive Avenues, the digital arm of IPG Mediabrands India, won the ‘Digital Agency of the Year’ title (Gold) by ...
WARC Effectiveness Awards 2022: DDB Mudra, Mindshare India entries shortlisted
Shortlists have been announced in three categories of the WARC Awards for Effectiveness 2022, a global competition in association with ...
Spotify is ahead of most other audio streaming platforms in the market when it comes to consumption: Arjun Kolady
Spotify is a Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin ...
Spotify Q3 results: Ad revenue clocks 75% YoY growth to €323 million
Mumbai: Spotify has announced its Q3 2021 results. The Monthly Active Users (MAUs), Revenue, Gross Margin and Operating Income performed ...
Spotify India launches new marketing campaign focusing on building awareness around podcasts
New Delhi: Spotify India has launched a new campaign that focuses on building awareness around podcasts and the role audio ...
Spotify India leads the category in Top 5 advertisers during Aug-Sep’2020: TAM AdEx-Television Advertising Report 16
The TAM AdEx-Television Advertising Report-16 for period Jun-Sep’20*, it comprises of 2 parts that is Overall Advertising Snapshot of Genres: ...
Spotify Report underscores importance of Audio & Tech Among Gen Z, Millennials In India
Mumbai: Spotify has a deep, individualized, and discovery-based relationship with each of its nearly 300 million users. That connection makes ...
