86% of online consumers accept offers compared to 60% offline uptake: Kantar
Mumbai: 86% of online consumers are willing to take up offers while the offline offer uptake stands at 60% which ...
Tag: Soumya Mohanty
Kantar’s Brand Inclusion Index: Google, Tata Motors, Amazon, Jio, and Apple Lead in India
Mumbai: Kantar's Brand Inclusion Index finds that 75% of consumers worldwide consider a brand's diversity and inclusion reputation while making ...
AI features like Virtual Assistants, Smart Homes, and Image Enhancements will shape the future Internet experience: Kantar AI research findings
Mumbai: Internet in India is democratised and widely used; but now the country sits on the cusp of an AI ...
Kantar launches Sensory eValuate in India
Marketing data and analytics company Kantar has announced the launch of Sensory eValuate in India, as a part of its ...
Kantar Awards: Ogilvy takes three of nine awards; HUL brands snare three
Winners of the third edition of Kantar‘s Creative Effectiveness Awards were announced on 21st June, 2023. Ogilvy takes the lead ...
Invasion of Ukraine is top concern for India followed by Cost-of-living crisis & Climate changes: Kantar’s Global Issues Barometer
In the recently released data from Kantar’s Global Issues Barometer, Kantar has found that the invasion of Ukraine remains the ...
Progressive ads are more effective and trigger positive engagement: Kantar Report
Kantar, a data analytics and brand consulting firm, has released its 2022 Creative Effectiveness report. The report highlights the trends ...
