82% Indian viewers engage with TV ads, 59% brands to hike CTV marketing spend: report
TV viewing habits have become more fragmented globally, with average daily watch time across linear TV and OTT being 2 ...
Tag: Siddharth Dabhade
MiQ bats for sustainability in digital advertising, partners with Scope3 and SeenThis
Ad-tech player MiQ has launched a sustainable advertising solution in India, powered by partnerships with Scope3 and SeenThis. It has ...
MiQ acquires French media governance and data quality company Grasp
MiQ, a London-headquartered programmatic media partner for brands and agencies, has announced the acquisition of French media governance and data ...
JBL uses cross-device retargeting strategy for soundbar launch; claims 15 pc increase in brand awareness
Audio technology brand JBL partnered with Havas Media Network India for the launch of its premium soundbar JBL Bar 1300. ...
MiQ appoints Rohit Monga to head product, partnerships and marketing in India
Advertising technology company MiQ has appointed Rohit Monga as the head of product, partnerships, and marketing in India. He will ...
MiQ partners with Lifesight to help brands bolster their customer data strategy
MiQ, a programmatic media partner for brands and agencies, has partnered with Lifesight, a customer intelligence data platform in Asia ...
New Criteo Research Shows the Indian Market is Ripe for Online Advertising Disruption
New Delhi: The online shopping market in India holds tremendous potential as it has some of the largest consumer segments ...
