Ariel’s film sparks discussions on women’s mental load, promotes husbands as allies in household duties
Mumbai: Ariel’s new film aims to spotlight and fuel conversations about the mental load on women, and husbands becoming trusted ...
Tag: #ShareTheLoad
Spikes Asia announces P&G Asia as the Advertiser of the Year 2024
Spikes Asia has announced the return of the prestigious Advertiser of the Year Award, honouring P&G Asia for 2024. The ...
LIA 2023: VMLY&R Mumbai wins two Silvers in Transformative Business Impact, BBDO bags Bronze
Indian agencies opened their tally at the London International Awards 2023 with a Silver and Bronze in the ‘Transformative Business ...
Opinion: The might of Indian creatives is not measured by Cannes Lions, but they also serve
There was an interesting point made by a veteran marketer recently. It was related to events like the Cannes Lions ...
Ariel spotlights long-term impact of unequal distribution of chores on relationships
Ariel has launched its latest edition of the #ShareTheLoad movement with the film titled ‘See the signs #ShareTheLoad’. This year’s ...
BBDO India’s #ShareTheLoad campaign for Ariel bags six medals at AdFest
BBDO India's Ariel #ShareTheLoad campaign, which shines a light on gender inequality in India, has bagged one gold, two silver, ...
Brands becoming unlikely allies for Asian citizens – BBDO Asia report reveals growing demand for brand purpose in the region
BBDO Asia, one of the leading advertising networks in Asia announced this week the release of its 13th edition of ...
Ariel India Invites Content Creators to Come Together in Making Imagery More Equal
Mumbai: Ariel, the detergent brand from the house of P&G, has put out an open letter to advertisers, media partners ...
Ariel India launches #ShareTheLoad NFTs that advocate Gender Equality within households
Mumbai: Taking the conversation on #ShareTheLoad forward, Ariel India announced their foray into the upcoming NFT space. Recently, the brand ...
Ariel and MICA join forces to sensitize future students to #SeeEqual when creating advertising and marketing content
Ahmedabad: Over the last seven years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within ...
