Advertising at the Crossroads? 10 easy hacks for the CMO
A LinkedIn post by my friend Ashish Bhasin triggered this article. The post was about a new book co-authored by ...
Tag: S Yesudas
Something happened on 24th May; A cue for the India ahead story
On 24th May, the combined value of all listed companies on the Bombay Stock Exchange crossed US$ 3 Trillion mark, ...
Life isn’t a race, so take it slower, hear the music before your song is over
The last few weeks have been quite stressful for most of us, with the news of people we very closely ...
This One word is a game changer, which will help marketers risk the usual
The other day few of us were speaking at an industry webinar. We couldn’t answer all of the participants’ questions, ...
E + R = O : Effect + Response = Outcome. And the outcome, Cardiac Arrest?
A week ago I had posted in my social media about the sad demise of 40-year-old Mihir Dayal, Director, Sales ...
When fishermen cannot go to sea, they repair their nets: S Yesudas, Y&A Transformation
At every given opportunity in the last 3 years, I have been speaking about the need for businesses to embrace ...
Why I jump out of bed every morning and my WFH learnings: S Yesudas
By S Yesudas, Co-founder, Y&A Transformations I’ve been trying to find reasons to jump out of bed every morning and ...
Hello Brand: Finally, you get A 21-day Reset opportunity to stop Advertising and Start Communicating. Congratulations!
Before I begin with my points of view on the topic, I think, what this entire CoronaVirus episode has done ...
