IAS partners with Google Ad Manager for brand-suitable ad inventory
Mumbai: Integral Ad Science (IAS) has announced the launch of IAS Curation with Google Ad Manager. This new offering provides ...
Tag: ROI
Clients use AI for personalized communication and humanizing brand touch-points: Puneet Avasthi – Kantar
Internet in India is democratised and widely used; but now the country sits on the cusp of an AI revolution. ...
LinkedIn’s new ad format boosts event registrations and brand awareness, ensuring measurable ROI
Mumbai: Live events are gaining popularity as professionals look for new ways to learn and network with their peers and ...
50 pc marketers underspend on media plans jeopardizing maximum ROI: Nielsen Report
Nielsen released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns ...
How App Retention strategies help brands, increase their user base in the competitive landscape of mobile marketing
The number of smartphone users in India that was estimated to reach over 748 million in 2020 (Statista.com), has already ...
Our overall marketing strategy has always been digital-first, Tarak Bhattacharya, Executive Director, Mad Over Donuts
“Donuts are still between a niche and staple product, we want the product to be more consumed and thereby staple ...
