‘It’s about the customer and the brand, not about the where and when’
BlueStone started operations in 2011. Can you trace the brand’s evolution since inception? You were almost made to feel lesser ...
Tag: Riya Sethi
Mother’s Recipe open to acquisitions, looks to ramp up distribution
Desai Brothers bought Mother’s Recipe in 2002. From pickles, today you also have spices, chutneys, papadams, ready-to-cook products, cooking pastes ...
We’re making products for tomorrow’s customer: Karan Shah, Society Tea
‘Of the tea people. By the tea people. For the tea people.’ That’s how the ‘About us’ page on Society ...
When you can feel what is happening around you, you can create powerful work: Josy Paul, BBDO India
At the Ipsos After Hours - Mumbai Edition, Josy Paul, Chairman and Chief Creative Office, BBDO India, got candid about ...
Our focus is more to make in India, sell in India and overseas: Hitesh Singla, KAI India
Did you know in Japan there are 110 different varieties of knives? And there are different nail clippers for toe ...
Salon-driven O3+ eyes omnichannel growth
Founded in 2004, O3+ has come a long way. How has the brand grown over the years? O3+ has been ...
Blink your eyes, shoot the target – Is gesture controlled gaming the future?
Facial recognition has found another application. With Google’s Project GameFace, one can engage in gaming without the use of one’s ...
Woodland puts its best foot forward beyond its core
Brand Woodland is coming out of the Covid woods. Like most lifestyle brands, it took a hit during the pandemic. ...
Archies rebuilds retail presence, eyes space for ‘social expression’ marketplace
The pandemic was a testing time for anyone in retail, perhaps more so for brands in discretionary spending categories. For ...
Wakefit wakes India up to sleep, grows beyond mattresses
Founded in 2016, Wakefit generated revenue of Rs.825 cr in the financial year 2023. The mattress major’s stated aim for ...
