Tag: Rita Sahajpaul Xaxis India

New Delhi: Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, today announced the launch of its programmatic creative ...

The following digital advertising trends will influence the shift to programmatic buying and help brands optimize ad spend. Data & ...

Audio is currently undervalued and underutilized in India. There needs to be more education, and more measurement tools, says Rita ...

Gurgaon: Xaxis India, GroupM’s advanced programmatic arm, launches its first-ever Programmatic Audio Playbook for marketeers. In a market where online ...