With 250 mn users, 65 pc Tier-2+ user base, Indian short form video platforms are here to stay
Tiktok was banned in 2020, which left a significant content gap. That has now been filled by several Indian and ...
Tag: RedSeer
Six Indian companies among top 10 pure-play digital media players by revenue: Redseer
In FY 2023, six Indian companies were among the top 10 pure-play digital media companies by revenue globally, according to ...
Redseer flags slowdown in new e-com users, says adoption of new categories to be muted in H2
Consumer spends in the last quarter were robust across online and offline retail, as gross merchandise value grew alongside a ...
IPL fantasy sports market revenue up 24 pc in 2023, with 30 pc CAGR since 2019: Redseer
IPL 2023 season witnessed a surge in gross gaming revenue in the fantasy sports market, reaching approximately INR 2,800 Cr, ...
Influencer marketing industry to reach $2.8 – 3.5 bn by 2028: Redseer
According to a recent report by Redseer, the Indian market boasts 3.5 to 4 million influencers with more than 10,000 ...
Indian e-commerce market to reach INR 900K Cr by FY26, driven by Tier-2 and smaller cities
The Indian e-Commerce market, which is currently at INR 400K Cr, is expected to reach INR 900K Cr by FY26, ...
E-tailing in India reached $60 Bn GMV in FY2023 with 25 pc annual rate of growth: Redseer
E-tailing in India is gaining popularity with the increased proliferation of smartphones and the internet. According to Redseer Strategy consultants, ...
IPL 2023 to propel fantasy sports revenue to INR 2900-3100 cr: Report
The Gross Gaming Revenue of Fantasy Sports during IPL 2023 is expected to grow by ~30-35pc to reach INR 2900-3100 ...
As Indian short video apps slide, Reels and Shorts to ride #10bn opportunity: Experts
No matter where you go, you will find at least one person scrolling down short-form videos (SFV) as though his ...
Unviable models, funding freeze; Differentiated D2C meat models will survive, some won’t: Experts
One of the categories that witnessed a spurt during the pandemic was online meat brands, that delivered direct to consumer, ...
