Layer’r Shot Must Pay: From penalty to advertising ban to banning the brand – what is the best deterrent?
We asked a cross section of people, from adland to brand consulting to an NGO working on gender about the ...
Tag: Ramesh Narayan
Ambassador 2.0: Success hinges on product and makeover, not legacy
The Ambassador was once a status symbol in India. At the time, car ownership itself was a status symbol and ...
15th Edition of Goafest: Milestone Moments from Indian Advertising’s Marquee Event
As Goafest, the annual jamboree of the Indian advertising, media and marketing world, kicks off its 2022 edition, we asked ...
Will the Murdoch-Uday Shankar magic work for Viacom18?
Reliance and Viacom18 announced an alliance with Bodhi Tree Systems, a platform of Lupa Systems' James Murdoch and former Walt ...
IPL Title sponsorship: Will the entry of Tata Group attract homegrown Indian brands as sponsors?
The Chinese mobile manufacturer Vivo has parted ways with the Indian Premier League as the title sponsor and is replaced ...
Nine advertisements awarded at 11th National Laadli Media and Advertising Awards for Gender Sensitivity 2021
Nine compelling advertisements for their gender sensitivity were recognized at the recently concluded National edition of the 11th Laadli Media ...
AdAsia 2021 Macao attracts more than 6 lakh online viewers
Organized by the Asian Federation of Advertising Associations (AFAA) and hosted by the Associations of Advertising Agencies of Macau (AAAM), ...
Ramesh Narayan inducted into AFAA Hall of Fame 2021
At the inaugural session of the prestigious AdAsia conference being held at Macao, Ramesh Narayan was inducted into the AFAA ...
ICC T20 – India’s early exit: Ad deals to survive, viewership to fall: Industry experts
Team India bowed out of ICC T20 World Cup 2021 to the much disappointment of the fans and cricket enthusiasts. ...
Zomato Saga: When will the brands adopt localisation in true sense?
Enough has been spoken about the term localization by marketing experts, brand custodians, and brand owners on different occasions. But ...
