Maitri enters national playing field with first ever ‘World Introvert Day’ ad
You can expect a slew of campaigns choking social media around all the big ‘days’ - Mother’s Day, Valentine’s Day, ...
Tag: Raju Menon
Remembering Usha Veerendra Kumar: Kind, warm soul missed by friends and family
‘A warm woman’ Mayura Shreyams Kumar My grandmother, Usha Veerendra Kumar was an extremely strong and resilient woman. I was ...
Muthoot Finance’s integrated campaign by Maitri Advertising says ‘Put your Gold to Work’
Muthoot Finance announced the launch of their latest 360 degree marketing campaign, where in their new mascot ‘Goldman’ will be ...
Maitri@25: The creative comrades soldier on
Indie agency Maitri Advertising Works completed 25 years in 2021. From starting off operations in Kochi, Kerala to setting up ...
What is the role and relevance of print newspaper ads today?
How relevant is print media, in particular the newspaper, as an advertising medium today? This question has been posed for ...
