CTV + Linear TV: Publicis Media’s Blueprint Shows the Path to Smarter Advertising Strategies
In an era where Connected TV (CTV) is transforming viewership habits in India, Publicis Media has released a groundbreaking whitepaper, ...
Tag: Rajiv Gopinath
Publicis Media India Launches Markriti: A Marketing Mix Modeling Tool to empower CMOs
New Delhi: Publicis Media India has introduced Markriti, an advanced machine-learning-based Marketing Mix Modeling (MMM) tool designed to enhance the ...
Publicis Groupe Strengthens its Media Services leadership team
Publicis Media Services realigns its media capabilities and strengthens its growth vertical that helps to create and maintain competitive advantage ...
