E-commerce and D2C allows brands equal opportunities for innovation: Raja Chakraborty, Continental Coffee
CCL Products (India) Ltd is a FMCG with a presence in coffee B2C and B2B segments. It exports to 100+ ...
Tag: Raja Chakraborty
Continental Xtra’s TVC uses cultural nuances of Tamil Nadu in its effort to connect with the Tamil consumers
MUMBAI: Continental Coffee, a coffee brands and a subsidiary of CCL Products (India) has unveilled its latest television commercial (TVC) ...
Localizing festive marketing campaigns for tier-2 and tier-3 cities in India
India's love for tea is globally renowned—so much so that even international coffee chains have adapted to the trend by ...
Sociowash Mumbai to develop tactical creative strategies in the digital arena for Continental THIS
Integrated advertising agency Sociowash has secured the integrated digital mandate for Continental THIS, a premium pre-mix coffee brand. Following a ...
