38pc consumers notice brand ads on TV, followed by Digital at 32pc: Survey
Axis My India, a consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a ...
Tag: Radio
80pc Indians in North and West Tier II, III markets listen to radio: report
A recent study by Toluna India has revealed emerging trends for the radio medium in Tier II and III markets. ...
Radio expected to dominate Q1 2023 Advertising Budget with 14pc Share: Report
TRA’s Marketing Decision Index (MDI), a quarterly primary research study conducted with 820 Marketing Decision Makers between October and December ...
Prescience 2023: A medium so unique and personal will continue to have a bright future – Sunil Kumaran, Big FM
The power of radio is very specific — communities. In the radio industry, the key to success has been in ...
Services sector ad volumes clock 29pc growth on Television: TAM Report
TAM AdEx released the Cross Media Report for Services sector on TV, Print, Radio and Digital during Jan-Oct'22. TV Services ...
ICICI Lombard continues to collaborate with RadioOne for travel show ‘Get Some Sun’
ICICI Lombard, an Indian General Insurance Company, has collaborated with Radio One’s Travel show – ‘Get Some Sun’. The flagship ...
Ad volumes for Durables sector leap by 21pc on Television: TAM Report
TAM AdEx released the Cross Media Report for Durable sector on TV, Print, Radio and Digital during Jan-Sep’22. TV During ...
Digital media dominates consumers’ choice in India but growth in consumption appears to be slowing: Report
YouGov’s Global Media Whitepaper 2022 across 18 international markets aims to understand how media behaviour has changed during the last ...
Ecom-Gaming category ad volumes on Television surge by two-fold: TAM Report
TAM AdEx released the Cross Media Report for Ecom-Gaming category on TV, Print, Radio and Digital during Jan-Aug’22. TV The ...
61 pc watch online video content like YouTube/OTT on their mobile/home TV as per Axis My India Sep CSI Survey
Axis My India, a consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a ...
