One in Four Indians Traveled to Religious Destinations in 2024: Kantar TGI Report
Mumbai: Religious tourism remains a cornerstone of India’s tourism economy, with 25% of Indians traveling to religious destinations in 2024, ...
Tag: Puneet Avasthi
Children are wielding growing influence over family purchase decisions across various product categories: Kantar Kidscan Report India 2024
MUMBAI: Post pandemic, it has become increasingly evident that Gen Alpha’s engagement with digital media has surged dramatically. As they ...
Rural India Sees 60% Rise in FMCG Basket Size, Digital Growth and Hybrid Media Shape Landscape: Kantar & GroupM Rural Barometer 2024
Mumbai: GroupM, WPP’s media investment group, and Kantar, the global leader in marketing data and analytics, have unveiled the fifth ...
Clients use AI for personalized communication and humanizing brand touch-points: Puneet Avasthi – Kantar
Internet in India is democratised and widely used; but now the country sits on the cusp of an AI revolution. ...
AI features like Virtual Assistants, Smart Homes, and Image Enhancements will shape the future Internet experience: Kantar AI research findings
Mumbai: Internet in India is democratised and widely used; but now the country sits on the cusp of an AI ...
GroupM Brew: Marketers need to look beyond demographics to understand how audience is framing their identity
Marketing to a rural audience is a different ball game. And given the size of the rural market in India, ...
3 out of 5 Consumers are likely to try a product based on influencer recommendation: Report
INCA, GroupM’s brand-safe influencer and content marketing solution unit along with Kantar, the marketing data and analytics company today has ...
Rural India is Reprioritizing its Purchase Basket to Manage the Impact of Inflation: Report
Kantar, the evidence-based insights and consulting company along with GroupM’s rural and experiential marketing unit- Dialogue Factory has unveiled the ...
Rural on the brink of an e-com revolution while health and job security remain concern areas: Kantar and GroupM Report
Mumbai: Kantar, the leading evidence-based insights and consulting company along with GroupM’s rural and experiential marketing unit- Dialogue Factory today ...
