Majority of digital media experts endorsed multiple benefits of using QPO over SPO: IAS report
Integral Ad Science, a global leader in digital media quality, today released its latest research, Constructing Your Quality Path. The ...
Tag: programmatic advertising.
Ad fraud rates on the rise in the first half of 2022, reveals IAS Media Quality Report
Integral Ad Science, a global leader in digital media quality, today released its seventeenth edition of the Media Quality Report ...
How Brands in Southeast Asia are Shifting from Brand Safety to Brand Suitability
Digital advertising delivers value for businesses by helping them engage their audience in the virtual world. In the digital ecosystem, ...
Programmatic Connected TV: An Emerging Media In The Digital Advertising Ecosystem
One of the most rapidly growing market segments in India at present is Connected TV, prompted by smart TVs becoming ...
6 key trends that could shape digital marketing in 2022
Digital marketing is one of the most dynamic industries in the world; what works today may be passé next year. ...
Programmatic Advertising: An opportunity for brand marketing
Ever since the pandemic outburst last year, there has been a shift in consumer preference and they are now inclined ...
Trends for 2021 in Programmatic Advertising
The following digital advertising trends will influence the shift to programmatic buying and help brands optimize ad spend. Data & ...
A shift in the digital landscape: Discovering the potential of advertising on the OTT platform
Ever since the lockdown, the viewership of OTT Platforms like Hotstar, Netflix Prime, and other growing platforms have increased considerably ...
Marketers & Brands can Cruise through these difficult times
In today’s landscape, most brands are experiencing marketing budget cuts and looking for more affordable and result oriented channels like ...
What’s your marketing strategy when the abnormal is settling in as the new normal?
In today’s landscape, most brands are experiencing marketing budget cuts and looking for more affordable and result oriented channels like ...
