GroupM launches hyperlocal audience targeting solution ‘Geo Granularity’ for addressable TV
GroupM, WPP’s media investment group, today announced the launch of Geo Granularity, a hyperlocal and granular targeting technology developed by ...
Tag: Prasanth Kumar
Wavemaker India retains media mandate for Pernod Ricard India
Wavemaker India, the media agency of GroupM, has retained the media mandate of Pernod Ricard India, following a multi-agency pitch. ...
GroupM and MMA launch modern marketers guide ‘Transform to Thrive’
GroupM, in association with MMA, launched the Modern Marketers Guide titled “Transform to Thrive”. The guide features contributions from industry ...
Goafest 2023: ‘We stand in a new era – an era of change’ – Prasanth Kumar, AAAI President
The 16th edition of the Advertising Agencies Association of India’s (AAAI) Goafest kickstarted with a power-packed performance by singer Kanika ...
Opinion: Goafest 2023 – A show of solidarity
As I enter the Grand Hyatt for Goafest 2023, myriad thoughts flash through my mind. A trip to Goa with ...
Goafest 2023 onboards India Today Group Aaj Tak and Disney Star as co-presenting sponsors
The Goafest Organising Committee announced that India Today Group Aaj Tak and Disney Star have come on board as co-presenting ...
Mindshare Delhi to handle media mandate of Maruti Suzuki
Mindshare India has officially declared that it has bagged the media mandate of the Indian car manufacturer, Maruti Suzuki India. ...
Goafest 2023 themed “The future of creativity is here!”
Goafest, South Asia’s biggest advertising festival, is all set to return for its 16th edition with sessions and workshops led ...
Volkswagen Passenger Cars India awards PR mandate to Adfactors PR
Volkswagen Passenger Cars India has signed public relations firm Adfactors PR as its new communications partner. As part of the ...
Ajay Mehta takes additional charge to lead GroupM’s Dialogue Factory – APAC as Dalveer Singh steps down
GroupM India announced that Dalveer Singh, Head of Experiential Marketing, Dialogue Factory - APAC will be stepping down from his ...
