Emotional resonance boosts digital ads’ brand-building impact: Kantar
Mumbai: Earlier this year, Kantar launched the Blueprint for Brand Growth. Commenting on this year’s findings, Soumya Mohanty, MD and ...
Tag: Prasanna Kumar
Kantar Awards: Ogilvy takes three of nine awards; HUL brands snare three
Winners of the third edition of Kantar‘s Creative Effectiveness Awards were announced on 21st June, 2023. Ogilvy takes the lead ...
Kantar Marketplace adds AI-powered digital ad testing to platform
Kantar, the leading data-driven analytics and brand consulting company, today announces that Link AI for Digital, an AI-powered ad testing ...
