Streaming TV Ads Drive Higher Recall, Trust, and Purchase Intent in India: Magnite Research
New Delhi: Ads within premium streaming TV content in India significantly boost ad recall, foster greater trust, and drive higher ...
Tag: Prabhvir Sahmey
Bosch partners with Amnet and Samsung for a campaign to promote new washing and drying machines
Mumbai: Bosch, a global supplier of technology and services, partnered with Amnet and Samsung to unveil a campaign for Weather ...
Advertisers seek improved agility and cross-channel measurement: The Trade Desk
Mumbai: Media fragmentation can fuel growth for audience-centric advertising. Many advertisers are seeking greater agility and cross-channel measurement capabilities. Scale ...
Max Life partners Samsung Ads to drive brand reach across CTV audiences
Samsung Ads India, the advertising division of Samsung Electronics India, and Max Life Insurance, have unveiled the first of its ...
64 pc Indian streamers are more receptive to ads on streaming platforms than social media: Report
Magnite, the independent omnichannel sell-side advertising platform, today released a study entitled “India Embraces the Streaming Era” that found ads ...
Indian TV viewers are receptive to ads in return for free content: report
81 pc of Indian consumers are ready to watch ads on their TV screens in return for free content, according ...
Samsung Ads India expands team with three new hires, boosting data capabilities in market
Samsung Ads India, the advertising division of Samsung Electronics, today confirms three new hires across its sales and finance team, ...
Samsung Ads India enhances first party data capabilities with ACR enablement
Samsung Ads, the advertising division of Samsung Electronics, today announces that its proprietary automatic content recognition (ACR) technology is now ...
Samsung Ads India bolsters commitment to market with four new key hires
Mumbai: Samsung Ads India today confirms four new appointments across sales and operations to ramp up the business’ expansion in ...
The Trade Desk launches programmatic CTV collaboration with Samsung Ads
New Delhi: The Trade Desk, today announced a collaboration with Samsung Ads, a platform for advanced TV advertising solutions that ...
