60% of advertisers and agencies cite brand safety as top programmatic concern: WARC
Mumbai: More than half (60%) of advertisers and agencies cite brand safety as top programmatic concern. Warc has today released ...
Tag: Paul Stringer
B2B campaigns with a clear Customer Promise are 3x more likely to boost market share and 2.5x more likely to enhance brand health: WARC
WARC Advisory in partnership with The B2B Institute, LinkedIn’s marketing think tank, and strategy expert Roger Martin today published “Making ...
Short-form video boosts brand recognition by 20%, impacting all buyer journey stages: Warc
Mumbai: Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. ...
Marketers miss out on measuring the full impact of marketing investments: WARC
Mumbai: As cookies are phased out and new measurement techniques come to the fore, 2024 will be a year defined ...
Brands face challenges in planning for quality marketing in an AI-driven world
After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to ...
Focus on evidence-based planning, durable measurement driving return to Marketing Mix Modelling: WARC-Amazon Ads report
‘Next wave measurement: Marketing mix modelling in the age of retail media’, a report released by WARC in collaboration with ...
50 pc of APAC marketers are preparing for the arrival of Web3 but measurement and skills are top barriers to digital marketing growth: Report
WARC, the global authority on effective marketing, in association with MMA Global, have today released The State of Modern Marketing ...
Skills and measurement are key gaps for nearly half of advertisers, while some are already preparing for the arrival of Web3: Report
State of the Industry 2022: Modern Marketing in EMEA, a report released today by WARC, the global authority on effective ...
