Partho Dasgupta on Leaderspeak: 93% of all video content consumption happens on a standard TV
Medianews4u’s Bengaluru edition of Leaderspeak 2019 saw industry veteran Partho Dasgupta, CEO BARC India deliver an insightful session on what ...
Tag: Partho Dasgupta
The Advertising Club Announces its dynamic and enterprising Managing Committee for the year 2019-20
Mumbai: The Advertising Club, the apex industry body that drives the category’s growth agenda today elected its Managing Committee for ...
BARC India to Start Reporting Viewership from Free & Pay Platforms seperately
Mumbai : BARC India, the largest measurement panel, today announced that it would start reporting viewership from free & pay ...
IAA’s Retrospect and Prospects, an eye-opener by Neil George of Nivea
IAA Retrospect & Prospects, from the International Advertising Association (IAA) stable, is an event focused on a review of Marketing ...
