OTTPlay targets 1.5 mn subscribers by March 2024; HT Labs’ Avinash Mudaliar outlines roadmap
OTTPlay from HT Labs, a part of HT Media, which started as a content recommendation platform on 1st May 2020, ...
Tag: OTT
Chrome Digital Track: Aaj Tak dominates incremental reach with 44.80 mn individuals in WK 17 across all digital endpoints
Viewers have audaciously made their preferences known in the last couple of years, and they are seemingly not returning anytime ...
IPL on JioCinema clocks a record 1300 Cr+ video views in first five weeks
JioCinema, the Official Digital Streaming Partner of TATA IPL 2023, clocked over 1300 Cr. video views in the first five ...
Connected TV outperforms linear TV in IPL ad spots: TAM
Connected TV (CTV) advertising spots have been increasing every week during the ongoing season of the Indian Premier League, while ...
FICCI Frames 2023: In OTT, the writing is the hero and heroine – Radhika Sarathkumar
Radhika Sarathkumar “In OTT, the writing is the hero and heroine,” said actor and producer Radhika Sarathkumar, speaking at a ...
Chrome Digital Track: AajTak dominates incremental reach with 63 mn individuals in WK 16 across all digital endpoints
Viewers have audaciously made their preferences known in the last couple of years, and they are seemingly not returning anytime ...
FICCI Frames 2023: What is the future business model of OTT? Evolving, says expert panel
The business model of OTT was in sharp focus in a session moderated by Chrome Data Analytics and Media's Founder ...
JioCinema likely to control 70% of the IPL 2023 AdEx
JioCinema, the official streaming partner of IPL 2023 has witnessed overwhelming support from the advertisers as the platform has managed ...
FICCI Frames 2023: Coming Soon – An OTT for NFDC
Apurva Chandra, Secretary, Ministry of Information & Broadcasting, Government of India, underlined that while the M&E sector is growing at ...
BookMyShow and Prime Video curate digital campaign for Citadel premiere
Prime Video is all set to premiere the Amazon Original spy series, Citadel, on April 28th, 2023. The OTT platform ...
