aha spends 70 pc budget on originals, sees reality formats as subscription drivers
Rajshekhar Baddam, who was recently elevated as the Marketing Head of OTT platform aha, spoke on plans to launch non-fiction ...
Tag: OTT
Irony Meter: The Great Indian Tamasha – What’s next for India’s Content?
The last decade has been monumental for the media industry. From a monolithic, ‘large players take all’ scenario, the content ...
Opinion: The Creator’s Agony in OTT Productions
It’s a beautiful sunset I’m watching now. Having just watched a film in OTT, glittery silhouettes make my heart shimmer ...
JioCinema unveils new episodes of thriller series ‘Asur 2′
JioCinema, a OTT Platfom, has unveiled the remaining five episodes of psychological mystery thriller ‘Asur 2', following the launch of ...
South Side Story 2023: South TV ad volume remains constant, ad ex surges 19 pc over 2021
While TV ad volumes remained constant in the four South Indian language markets in 2022 over 2021, the estimated ad ...
JioCinema’s penetration surges 4x during IPL 2023: Bobble AI Report
JioCinema's market share has increased nearly fourfold, rising from 10.73% to 40.26%, compared to last year's IPL where it was ...
PSL announces Jiocinema as streaming partner for 5th season
Poker Sports League has announced its partnership with JioCinema as its official streaming partner for 5th season. The entire tournament ...
IPL on JioCinema: Concurrent viewership touches 2.5 Crore during CSK-GT match
The Chennai Super Kings vs Gujarat Titans match on Tuesday has clocked the highest ever concurrent viewership on JioCinema. The ...
ZEE5 bets big on local content, clocks 100 bn+ streaming minutes in FY’23
Celebrating five years of successful operations, ZEE5 revealed a line up of 111 titles featuring originals in Hindi and regional ...
MX Player upgrades audience stack with Vserv AudiencePro
MX Player has partnered with Vserv AudiencePro to enhance its audience stack and provide advertisers with richer audience segments and ...
