Growth of OTT won’t impact television viewership: ZEE Telugu’s Anuradha Gudur
When we interacted last year, you spoke of (i) curating content based on audience needs and (ii) catering to a ...
Tag: OTT
Are direct premieres on big OTT history? What’s the future?
A Tweet from trade analyst Sreedhar Pillai on 8th June 2022 said, ‘OTT major platforms have now stopped buying small & ...
EDITORIAL: IPL media rights bidding war raises questions on feasibility, could spur digital ecosystem
Reliable sources within the bidding echelons of the Indian Premier League are revealing information at regular intervals to keep the ...
ACT Fibernet to provide aha subscription free as a bundling offer for users of AP and Telangana
New Delhi: aha and ACT Fibernet have partnered to provide subscription of aha as a bundling offer. With this partnership, ...
BharatPe launches campaign to reiterate trust in the potential of offline merchants of Bharat
New Delhi: Indian Fintech company BharatPe announced the launch of its new brand campaign -‘Hai Yakeen’. Conceptualized around the power ...
Sarkaru Vaari Paata now available for Early Access Rentals on Prime Video
Mumbai: After releasing films like K.G.F: Chapter 2 and Runway 34 through early access rentals on Amazon Prime Video, the ...
Kanakia charts cinema comeback with tier-2 & 3 focus, differentiation
Kanakia Group’s Cinemax was bought by PVR in 2012. The real estate company had originally forayed into the cinema exhibition ...
MX Player certified ‘Great Place to Work’ for three consecutive years
MX Player has been recognised as a 'Great Place to Work'' for the 3rd consecutive year. The Great Place to ...
Genres preferred by SVOD and AVOD audience are significantly different from each other, reveals Ormax report
Media consulting firm Ormax Media announced the release of its latest research report on the Indian streaming category, titled The ...
OTT – The Futuristic Sky and Rose – Colored Glasses: Part 4
This is the last part of the interesting sharing of ideas and details about the present OTT scenario. As we ...
