AVOD to overtake SVOD platforms: dentsu report
“Ad-funded video platforms are set to overtake subscription channels with time, as major streaming platforms are adding ad-funded tiers,” states ...
Tag: OTT
Indians spend 4.7 pc of their monthly wage towards entertainment subscription: Report
In India, the bundle of 5 subscription services cost Rs 1,966.35 or $23.95 per month. This is 4.7 pc of ...
Rising popularity of animation content in non-English languages
Over the last decade, the Indian animation industry has progressed from an outsourcing paradigm to developing its own intellectual animation ...
Disney+ Hotstar engages freemium users with a special feed ‘Follow On’ for T20 World Cup
Disney+ Hotstar announced the launch of 'Follow On', a special video feed that gives a real-time account of the cricket ...
70 pc urban Indians claim their frequency of going to the cinema has decreased: Report
New data from YouGov reveals where people are watching new films, and shows how the shift to streaming platforms may ...
IAS Selected to Provide Transparency to Netflix’s Advertising Platform
Integral Ad Science, a global leader in digital media quality, today announced it has been selected by Netflix, as a ...
Netflix announces new ad supported subscription plan
Netflix has announced its latest pricing tier, Basic with Ads. The plan, which will cost $6.99 per month, will be ...
Streaming the OTT invasion over linear TV?
OTT is next in line to claim the throne! This debate over the next big medium of entertainment was getting ...
30 pc prefer to watch ‘new movies’ on OTT platforms as per Axis My India October CSI Survey
Axis My India, a consumer data intelligence company, released its latest findings of the India Consumer Sentiment Index (CSI), a ...
MIB advises News publishers, OTTs and TV channels to refrain from publishing online betting ads
The Ministry of I&B issued an advisory to publishers of news and current affairs content on digital media advising them ...
