ZEE5 consolidates its prominence in south with viewership surge in Tamil market
ZEE5, India's homegrown video streaming platform, has claimed a 54pc increase in viewer base and a 63pc increase in active ...
Tag: OTT
Tata Play Binge partners with Travelxp
Tata Play Binge onboards Travelxp as the latest addition to its entertainment portfolio and expands its OTT family to 25+ ...
Will HBO content exit hit Disney+ Hotstar base?
In a recent social media post, Disney+ Hotstar announced that starting 31st March 2023, HBO content will be unavailable while ...
Aaj Tak tops Hindi news genre across all endpoints; Disney+ Hotstar most viewed OTT: Chrome DM’s cross-media measurement report
According to the Chrome DM's cross-media measurement report, which was launched on February 23rd, Disney+ Hotstar dominates the OTT market ...
India’s OTT market revenue expected to reach US$5.3 bn by 2027: report
India’s OTT market revenue is expected to reach almost US$5.3 bn by 2027 from about US$2.35 bn in 2022. According ...
Is consolidation the way forward for the long tail in OTT?
Something’s got to give, as they say. Edtech has course corrected. A couple of meat D2C brands have burnt their ...
Think Through: Besides more eyeballs, time spent expected to rise with free streaming of IPL
Digital video entertainment has seen a massive growth over the years due to various factors. Besides the plethora of choice, ...
Prime Video brings exclusive livestream of Eng vs NZ test match series
Prime Video has announced that it will be live streaming the England tour of New Zealand, set to begin on ...
Magnite announces CTV and OTT Monetisation Platform ‘Magnite Streaming’
Magnite, an Independent omnichannel sell-side advertising platform, today announced Magnite Streaming, a singular supply side platform that merges leading technology ...
Inflection Point Ventures launches its maiden ad campaign with Shark Tank India
Inflection Point Ventures, a CXO driven angel platform has launched their maiden ad campaign announcing Main Bhi Angel. The ad ...
