ZEE5 executes mall activation to promote digital premiere of Agilan
ZEE5 recently conducted an on-ground activation to promote the world digital premiere of the action-packed thriller movie "Agilan: The King ...
Tag: OTT
Subscribers back Disney+ Hotstar despite loss of IPL and HBO shows: YouGov survey
Disney+ Hotstar consumers are likely to continue with the platform despite the absence of IPL & HBO shows, finds YouGov ...
Atrangii TV eyes revamp in May; to launch youth-centric OTT
Atrangii is all set for a total revamp on TV and OTT effective May 15. Twelve fiction shows and five ...
Young Indians spend more time watching short videos than TV and OTT: Report
77pc of young India spends most of their time watching short videos, followed by 16pc on news & entertainment channels ...
Digital usage for OTT content discovery surges in small towns: Report
Boston Consulting Group (BCG) and Meta today announced the launch of a new report titled ‘Seeing the BIG Picture - ...
Disney+ Hotstar facing loss of 15 mn subscribers in 2023
Despite some promising content lined up for the second half of 2023, including the Asia Cup and the ICC fifty-over ...
aha elevates Ajit Thakur as Director, Ravikant Sabnavis named CEO
OTT Platform aha has announced a few significant changes in leadership today, in line with its growth plans. Ajit Thakur, ...
Nikhil Gandhi bids adieu to MX Player
MX Player announced that Nikhil Gandhi has decided to step down as the company’s Chief Operating Officer (COO) to pursue ...
Transparent, unbiased measurement tool for OTT agreed by all welcome: Manish Kalra, ZEE5 India
The team at ZEE5 is riding high on the success of its Tamil original Ayali, and also the overall performance ...
Originals critical for OTT differentiation, should be ‘made for India’ at right budget: Experts
OTT originals with powerful story-driven content have connected resoundingly with audiences. Shows like Sacred Games, Pataal Lok, Family Man and ...
