Opinion: The might of Indian creatives is not measured by Cannes Lions, but they also serve
There was an interesting point made by a veteran marketer recently. It was related to events like the Cannes Lions ...
Tag: Opinion
India is roaring at Cannes: Are CMOs listening?
In days of old when men were bold and fact-finding not invented, we put up scam to win some glam ...
Opinion: After paying back 40K crore why would Mr Chandra default on 200 Cr to Yes Bank
One of the much-awaited merger deal in Indian Media and Entertainment ecosystem that is expected to create a largest Broadcast ...
Weekend Rewind: Balasore, World Test Championship, Gitanjali Aiyar, Brij Bhushan Singh, Mahsa Amini
#Balasore The train accident was a tragedy of mammoth proportions and resulted in unbelievable grief. As is the case with ...
Opinion: McDonald’s goes overboard on its date with ‘A lot can happen at Rs.179’
The last few days have seen several brands buzzing for the wrong reasons. There was Zomato with ‘Kachra’ that didn’t ...
Opinion: The Creator’s Agony in OTT Productions
It’s a beautiful sunset I’m watching now. Having just watched a film in OTT, glittery silhouettes make my heart shimmer ...
Opinion: Advertising industry needs a rebrand in the region
The whole advertising ecosystem came together supporting each other – media companies sponsoring the events and lunches, advertisers being part ...
Opinion: An award is as good as its awardees – even if they don’t make it to the show
Unlike an award for creative or media campaigns that go to an entrant organisation, individual awards are tricky. Any award ...
Opinion: To award, or not to award?
Being on the jury of any award is a tough job. Not because judging work is a difficult job per ...
Weekend Rewind: #Goafest
For the few thousand-odd people who thronged to Goa for the annual advertising festival organised by the AAAI and Advertising ...
