Opinion: Media in the Mirror
From the annals of history to the throbbing heart of modern India, resistance has been a companion for those seeking ...
Tag: Opinion
Opinion: The Entire Ratings System Could Be ‘Chance Pe Dance’ With No One At Fault
I received a compelling call from a client this Monday, highlighting his concern over the random unavailability of his channel ...
Opinion: Out of Home is still in
This week, I had the opportunity to travel from Mumbai to Pune for work, enjoying a breathtaking drive along the ...
Weekend Rewind: Twitter turns X, Int’l Tigers Day, Air India Maharaja, Income Tax Returns, Mahsa Amini
#TwitterX So a forewarning. If you search for #TwitterX on Twitter – or X as it is now called – ...
Opinion: To pay or not to pay – to be on an ‘Achievers’ list?
This is a personal dilemma that struck me recently. I spent a good number of years in advertising, across creative ...
Opinion: Does your company have a marketing strategy for Nepal?
Nepal, with a youthful population, a growing educated segment, and a diverse cultural landscape presents a wealth of opportunities for ...
Opinion: Who is responsible for ordinary advertising? Client or agency?
When we see an ordinary piece of advertising, the first to get roasted is the agency – especially if it ...
Brand Transformations: The Power of Cause Marketing and Temporary Rebranding
On Father's Day, my daughters offered to treat me to a delightful lunch outing in Pune. The prospect of a ...
Weekend Rewind: RIP daCunha, Eid Mubarak, Byjus, Ashes, Mahsa Amini
#RIPDaCunha Since there was no column last week, this piece takes into account developments from the past fortnight. That includes ...
Opinion: The Best of India at Cannes
It was ironic even back then to see campaigns like Ericsson’s ‘One Black Coffee Please’, Fevicol ‘Bus’ and Google ‘Reunion’ ...
