PVR collaborates with Xperia Group to introduce experiential in-cinema advertising in india
Mumbai: PVR Cinemas has introduced experiential in-cinema advertising for the first time in the cinema advertising domain. The innovation in ...
Tag: OOH
ESAF Bank grabs 1.8 lakh eye hits per day with longest ever OOH
The leading social bank ESAF Small Finance Bank has rolled out an OOH campaign with the longest single outdoor hoarding ...
India’s renowned Ad guru, KV Sridhar a.k.a Pops to inaugurate Media Expo in Mumbai
Mumbai: Returning to ‘India’s financial capital’ after two years, the trade fair will bring together 120 brands with their latest ...
Moving Walls Partners GroupM to Deliver Accountable Outdoor Advertising in Indonesia
GroupM, the largest media investment company, and global outdoor advertising technology provider Moving Walls have entered a partnership to provide ...
The Brand Sigma wordplay brings on canvas “OOH is Simple Yet Significant”
With COVID-19 receding and public activity in full swing, outdoor media has again sprung back to life. COVID-19 has made ...
‘IRL’ ad investment worldwide will reach $44.4bn in 2022, still 1.6% down on pre-COVID levels: WARC
A new WARC analysis comparing global ad spend with the latest citizens mobility data reveals that the recovery of investment ...
OOH ad spends to register 85% growth, projected to touch Rs 2,036 crore: GroupM Report
India’s total ad spends are estimated to touch Rs 107,987 crore this year which reflect an estimated growth of 22% ...
OOH in the post COVID-19 era – Measurement matrix is the key
The Coronavirus pandemic has put the whole world on a ‘pause’ mode. What is going to happen once the enforced ...
