CTV advertising is expanding and finds affinity across industry sectors: Nikhil Kumar
Mediasmart, an Affle company is a unified programmatic platform that provides advertisers, trading desks, and agencies ways to integrate consumer ...
Tag: Nikhil Kumar
How AI is Revolutionizing Measurement and Analysis of CTV Campaigns
Connected TV (CTV) has rapidly gained traction in India, transforming the media consumption landscape where users are shifting away from ...
Dentsu Creative Webchutney secures digital mandate for Godrej Professional
Dentsu Creative Webchutney has won the digital mandate for Godrej Professional, a professional hair brand by GCPL, via a multi-agency ...
mediasmart, TCL partner to democratising the CTV ad space beyond the Walled Gardens
Mumbai: mediasmart, an Affle company, today announced a strategic partnership with TCL, the world’s largest Android TV manufacturer, to integrate ...
Dentsu Creative wins digital mandate for 4 channels of Sony
Dentsu Creative India has secured the digital mandate for Sony Entertainment Television, Sony SAB, Sony MAX, and Sony MAX 2, ...
Dentsu Creative India Appoints Nikhil Kumar as Managing Partner (West)
Dentsu Creative, the creative agency network of dentsu India, has announced the appointment of Nikhil Kumar as Managing Partner (West) ...
L&K Saatchi & Saatchi wins the TimesPro mandate
TimesPro, a Higher EdTech platform, has appointed L&K Saatchi & Saatchi India to create and launch its brand campaign. The ...
84 pc households in India spend 4 hours daily on watching CTV: Report
mediasmart, an Affle company, today launched the second edition of its India CTV Report 2022 titled ‘India Says Yes to ...
ACT Fibernet awards its creative duties to L&K Saatchi & Saatchi India
The internet service provider Atria Convergence Technologies Limited, also known as ACT Fibernet, has appointed L&K Saatchi & Saatchi India ...
