NielsenIQ names Joe Ellis as Managing Director for India
Mumbai: NielsenIQ (NIQ) has appointed Joe Ellis as the new Managing Director for its India business. This announcement follows a ...
Tag: NielsenIQ
While online channels continue to grow, modern trade formats remain an important channel among consumers: NielsenIQ
Mumbai: NielsenIQ (NIQ), a consumer intelligence company, has released the Full View of Modern Trade Retail Trends in India across ...
City Trends vs. Rural Traditions: Aligning Your Brand with Regional Preferences
In the world of Fast-Moving Consumer Goods (FMCG), understanding and catering to regional preferences is crucial for success. Urban and ...
Customers prefer online content on their TVs; Binge-watch for 5+ hours during weekends: Study
Study reveals that customers increasingly prefer streaming their favorite movies and shows on Television. According to the study conducted by ...
NielsenIQ announces Breakthrough Innovation awards
NielsenIQ has released its BASES Breakthrough Innovation Awards for 2023. The awards recognise product launches across strategies, ranging from those that ...
