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BARC India, will transition from using the term ‘Impressions’ to ‘Average Minute Audience’, abbreviated as ‘AMA’, in cognizance with the Technical Committee.

TV AD Volumes in Unlock period surpasses Pre-Covid Volumes by 12%; On Smartphone, revival in Shopping and growth for Education and Video Conferencing continues

August 27, 2020

Mumbai: This is the eleventh edition of the report on ‘Crisis Consumption on TV and Smartphones’ jointly released by BARC ...

Total TV viewership up by 9% as compared to first half of 2019; Consumption of Social network and gaming higher than Pre-COVID level

Total TV viewership up by 9% as compared to first half of 2019; Consumption of Social network and gaming higher than Pre-COVID level

Mumbai: This is the tenth edition of the report on ‘Crisis Consumption on TV and Smartphones’ jointly released by BARC ...

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