AajTak dominates Hindi News with 50% reach on Election Results Day: Nielsen Report
Aaj Tak has taken top position as news provider for Hindi viewers, achieving an extraordinary milestone during the coverage of ...
Tag: Nielsen
AI still evolving and is a work in progress for the foreseeable future: Moneka Khurana
On 24 April 2024 the Modern Marketing Association (MMA) Global India's Impact Mumbai Edition 2024 will take place. The theme ...
How Cycle rode cricket to unite India in prayer: Q&A with Arjun Ranga, NR Group
If you watched the match, you could not have missed it. As cricket fans pray for a decision in their ...
80 pc social media users in Asia are likely to purchase products recommended by influencers: Nielsen Report
Marketers are constantly seeking for new strategies to stay top-of-mind with potential buyers with a focus on brand building. To do this, ...
50 pc marketers underspend on media plans jeopardizing maximum ROI: Nielsen Report
Nielsen released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns ...
LGBTQ+ respondents view streaming content as the most inclusive programming across media platforms: Nielsen Report
Nielsen released its 2022 LGBTQ+ Diverse Intelligence Series report - Seeking Authenticity: A View of International LGBTQ+ Media Perceptions - ...
Confidence in measuring social media ROI is notably low in Asia-Pacific region: Nielsen Report
Despite the difficulty of the past two years, brands continue to re-balance their marketing efforts after widespread pullbacks in 2020, ...
Nielsen and The Trade Desk Unveil New Strategic Data Measurement Partnership for the Open Internet in Europe, Asia, Mexico and Canada
Nielsen and The Trade Desk today announced a strategic partnership to power identity resolution for open internet measurement in key ...
Online chatting is the most preferred way of communication, surpassing audio calling and video calling, reveals study
New Delhi: Bobble AI – the Conversation Media Marketing (CMM) platform making everyday smartphone conversations expressive, smart, and personalized, today ...
Nielsen rolls out id resolution system for global attribution measurement
Mumbai: Nielsen (NLSN) today announced a new approach that moves away from third-party cookies to privacy-centric, people-based identifiers for Attribution. ...
