Buoyant Duroflex bets on tech and Virat Kohli to sustain momentum
The brand has signed Alia Bhatt as the first brand ambassador in 2021. A few days back you have signed ...
Tag: Neethu Mohan
Big chunk of sales in premium price points comes from offline channels: Apoorv Sharma, Mokobara
Started in 2020, luggage and accessories maker Mokobara Lifestyle opened its first offline store in Bengaluru in May 2023. The ...
Goafest 2023: ‘You need to stand for what you believe and the brands will come back to you’
A panel discussion titled ‘Creator Calling Creator’ curated by the Advertising Standards Council of India witnessed an in-depth discussion on ...
HRX trains sights on MBOs, pushes pedal on product development
HRX has been around for 10 years. Tell us about HRX’ association with sports and now the IPL teams. When ...
Karnataka Elections 2023: Campaign sees new highs, messaging and media touch new lows
Today, 10th May 2023, is when Karnataka goes to polls to elect its next government. The BJP is hoping to ...
Consumers are looking for more premium experiences: Shailja Joshi, Pepsico India
How has the reception been to Lay’s Gourmet? We launched Lay’s gourmet in August 2022. By far the response for ...
iD Fresh Foods to launch smaller SKUs to woo North, West markets
iD Fresh Foods, the maker of the eponymous idly/dosa batter and heat-and-eat parottas, among others, is keen to grow in ...
MediaNews4u.com elevates Umanath as Managing Editor; Gokul Krishnamoorthy joins as Co-founder and Group Consulting Editor
Uplift Medianews4u Digital Private Limited, publisher of advertising, media and marketing portal MediaNews4u.com, has made key changes to its editorial ...
