People want hyperlocal news, keen on authenticity: Abhijeet Ranjan, Public App
Q&A with Abhijeet Ranjan, Chief Revenue officer, Public App, from the Inshorts Group. How is Public App different from other ...
Tag: Neethu Mohan
Building a quality activewear brand with responsibility: Jolger
After spending over a decade in the real estate industry, when Smitha Jacob decided to start a venture of her ...
We want to produce and put out content which takes a stand: Tanveer Khan, Dunzo
Dunzo Daily was appreciated for the ‘death of the refrigerator’ campaign on TV, and has been consistently delivering campaigns on ...
Bank of Baroda pushes the pedal on transformation, beckons the young to bob World
Bank of Baroda has been lauded for its performance metrics. It crossed a significant milestone on market capitalisation recently. Is ...
Footfalls in question, will cinema advertising live up to projections?
According to GroupM’s This Year Next Year - 2023 report, ad spends on cinema have grown back from Covid lows ...
Weaving a sustainable future with fusion fashion
The love for artisans and weavers was nurtured in Sujata and Taniya Biswas early. Their father had a transferable job, ...
Has affordable OTT helped mitigate content piracy?
If the late ’90s and early 2000s saw pirated movie copies in the form of CDs and DVDs being commonplace, ...
The job of our businesses is to make journalism succeed – LV Navaneeth, The Hindu Group
Journalism has seen irreversible changes as have all forms of media, thanks to rapid proliferation of technology. Germany’s state-owned international ...
Will perceived threat to Milma scar Nandini’s image in Kerala?
Controversies surrounding milk cooperative societies seem to have no end. A few months after the row surrounding GCMMF’s Amul’s entry ...
Are brands giving Father’s Day step-motherly treatment?
The shifting role of the male – and father – in society is showing in pop culture and advertising. Heralded ...
