Will Disney-Star India and Viacom18 deal minimise the IPL rivalry between digital and television?
Last year there was hectic competition going on between Disney India and Viacom18 to get IPL ad revenue. For the ...
Tag: Neethu Mohan
From Death pranks to Deepfakes- marketing at ethical cross roads
Actress Poonam Pandey faking her death from cervical cancer as part of a marketing stunt has sparked public outrage. Netizens ...
Trust is the best tool for marketing: global CEO iD Fresh Food PC Musthafa
“Trust is the best tool for marketing and if you want your customers to trust you, start trusting them,” said ...
Media entities must invest in training and R&D to harness emerging technologies
The Print Media giant Dainik Bhaskar Newspaper Group is in the forefront of innovation amidst the challenges faced by the ...
‘Influencer marketing landscape demands a nuanced understanding of metrics’
In the dynamic landscape of digital influence, brands are experiencing a significant shift in their association with influencers. A Diwali ...
Prescience 2024: A mix of traditional storytelling and modern innovation is transforming regional TV: Bikash Kundu,Viacom18
In India's vibrant television industry, especially in the realm of regional entertainment, the necessity for inventive growth hacks becomes critical. ...
Absence of audited circulation data will affect credibility of newspapers among advertisers: Varghese Chandy, Malayala Manorama
Malayala Manorama, the largest circulated and read regional newspaper, also holds the position of being one of the oldest operational ...
‘Our customers eventually become spokespersons for the brand’
Sid’s Farm, a premium dairy brand based in Telangana, was established in the year 2016 by Dr. Kishore Indukuri, an ...
Redseer’s Mukesh Kumar says India to have 100 million mature Internet users by 2030
At the 9th edition of RedSeer Strategy Consultants’ Ground Zero event, panellists discussed ‘Shifting Sands in the $12 Billion Digital ...
Print and Television Summit 2023: ‘There is a consumer for every media today’
The first edition of MediaNews4U Print and Television Summit witnessed a panel discussion on ‘Viable Business Models for the Convergence ...
