Ad industry fears ambiguous implementation of self-declaration certificate practice
In line with a recent Supreme Court directive, the landscape of advertising across television channels, print, and digital media is ...
Tag: Naresh Gupta
Opinion: An idea is forever
An advertising agency called NW Ayer and Son was tasked to revive the fortune of a business. This was the ...
Advertising needs to shun short-term thinking, deliver competitive advantage
What is the key task that communication should do? We might say that the key task is to ensure that ...
Moment Marketing or piggy backing on winners back?
The Tokyo 2020 Olympics saw India for the first time win 7 medals. Ace shuttler PV Sindhu picked her second ...
Budget 2020: Expectations from Advertising & Digital Agencies
The stage is set for the presentation of the Union Budget 2020. Expectations are high as the industry looks for ...
DLF Mall of India appoints Bang in the Middle as creative agency partner
New Delhi: Bang in the Middle has been appointed by DLF Mall of India as its creative agency. The agency ...
