Boundaries of Competitive messaging
The recent advertisement by BoAt, claiming supremacy over Apple, has undoubtedly stirred up a heated debate within the advertising world. ...
Tag: Narendran Damodaran
IPL Title sponsorship: Will the entry of Tata Group attract homegrown Indian brands as sponsors?
The Chinese mobile manufacturer Vivo has parted ways with the Indian Premier League as the title sponsor and is replaced ...
