How native ads can help drive awareness, engagement and conversion for brands
The rise of social media and content-sharing platforms has had a profound impact on how native advertising fits into the ...
Tag: MGID India
MGID launches interactive rich media ads
MGID, the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, ...
How to Leverage Brand Communications to Increase Conversions
Competition in the digital marketplace is fierce and every brand sets out with the same objective in mind: Make their ...
The Role of Strategic Alliances in Digital Publishing
Alliances and partnerships are a key staple for business organizations, regardless of their size and scale of operations. Strategic alliances ...
How To Maintain Balance Between Audience Engagement and Website Monetization?
One of the major challenges for digital publishers has always been to maintain balance between monetization and user engagement, which ...
From Conversation to Conversion: How to Orchestrate the Digital Customer Journey
For any digital advertiser, understanding the digital customer journey is of utmost importance. It has a direct impact on every ...
Programmatic Connected TV: An Emerging Media In The Digital Advertising Ecosystem
One of the most rapidly growing market segments in India at present is Connected TV, prompted by smart TVs becoming ...
MGID has set to focus on six different initiatives to enable the growth and success of our partners
MGID has set to focus on six different initiatives to enable the growth and success of our partners By Pankaj ...
How Can Publishers Maintain Website Quality and Maximize Revenue?
The digital ecosystem is constantly evolving and digital publishers, as well as media owners, have probably experienced the most disruption. ...
How effective is social media for your brand’s growth?
A decade back nobody could have guessed that social media platforms would become such an integral part of every successful ...
