Tag: MGID Digichat

Competition in the digital marketplace is fierce and every brand sets out with the same objective in mind: Make their ...

Alliances and partnerships are a key staple for business organizations, regardless of their size and scale of operations. Strategic alliances ...

One of the major challenges for digital publishers has always been to maintain balance between monetization and user engagement, which ...

For any digital advertiser, understanding the digital customer journey is of utmost importance. It has a direct impact on every ...

One of the most rapidly growing market segments in India at present is Connected TV, prompted by smart TVs becoming ...

The digital ecosystem is constantly evolving and digital publishers, as well as media owners, have probably experienced the most disruption. ...

A decade back nobody could have guessed that social media platforms would become such an integral part of every successful ...

The digital universe is one of the most dynamic places today. It is perhaps the only media where a brand ...

The internet has opened new regions, territories, and market opportunities to businesses on a digital scale. Digital platforms, like social ...

With the initiation of the worldwide lockdown, digital campaigns have gained unprecedented importance in the marketing mix for most brands. ...